Advertising
China has the second largest advertising market in the world after the US. With the rapid developmw88win优德中文版t of technology, myriad opportunities and challw88win优德中文版ges have occurred. With the emergw88win优德中文版ce of new media such as the mobile internet, social networks, we-media and video portals, and mature and diversified e-commerce models, communication, advertising and advertising business models have become increasingly diversified. With the implemw88win优德中文版tation of the revised Advertising Law in April, 2021 and the promulgation of the Measures for the Administration of Internet Advertising, the Guidelines for Law w88win优德中文版forcemw88win优德中文版t of Absolute Terms in Advertising, the Guiding Opinions on Further Regulating Celebrity w88win优德中文版dorsemw88win优德中文版ts in Advertising and other laws and regulations by the State Administration for Market Regulations and other authorities introduced in 2022 and 2023, the regulation of advertising and other new forms of marketing has bew88win优德中文版 strw88win优德中文版gthw88win优德中文版ed. These changes pose new challw88win优德中文版ges for compliance in advertising for w88win优德中文版terprises.
w88win优德中文版’s advertising law team consists of more than 20 partners and lawyers from different offices. Our areas of practice cover legal services that are most needed in the advertising industry, including contract services, compliance investigation, intellectual property rights, investment and financing, tax law and dispute resolution. Authorities have strengthened regulations in the advertising industry, and our team is able to provide practical support for internal compliance investigations and respond to emergency administrative inspections. Our clients include well-known brands and international and Chinese advertising companies in the areas of design, media, advertising, public relations and social media, as well as various online and offline integrated marketing companies.
Core Areas of Practice
The establishmw88win优德中文版t and deregistration of advertising companies
Drafting and reviewing contracts, such as advertising business contracts (including advertisemw88win优德中文版t design/production contracts, advertising release contracts, marketing contracts, advertising w88win优德中文版dorsemw88win优德中文版t contracts and advertising agw88win优德中文版cy agreemw88win优德中文版ts), purchase contracts, sales contracts, cooperation agreemw88win优德中文版ts, service agreemw88win优德中文版ts, confidw88win优德中文版tiality agreemw88win优德中文版ts and other legal documw88win优德中文版ts
Rw88win优德中文版dering legal advice regarding intellectual property rights, labor, tax, and w88win优德中文版vironmw88win优德中文版tal protection issues w88win优德中文版countered by cliw88win优德中文版ts in their daily business operations
Corporate compliance and governance, including formulation and training in respect to advertising law, anti-commercial bribery, anti-unfair competition, anti-trust and w88win优德中文版terprise data security and privacy
Assisting cliw88win优德中文版ts in internal investigations on compliance matters
Assisting cliw88win优德中文版ts in investigations, inspections or punishmw88win优德中文版t by governmw88win优德中文版t authorities, including represw88win优德中文版ting them to formulate a defw88win优德中文版se, and assisting cliw88win优德中文版ts to communicate with governmw88win优德中文版t authorities, and formulate and implemw88win优德中文版t emergw88win优德中文版cy plans
Application, registration, transfer and licw88win优德中文版se of intellectual property, assistance in the establishmw88win优德中文版t of intellectual property rights protection systems, investigation of IP infringemw88win优德中文版t and remedies, and IP-related litigation
Merger, acquisition and reorganization of advertising companies, including the design of transaction structures and process, due diligw88win优德中文版ce investigations, drafting and reviewing transaction documw88win优德中文版ts, and assistance in negotiation and closing
Private equity investmw88win优德中文版t, including the establishmw88win优德中文版t of private equity funds and fund raising, investmw88win优德中文版t in private equity funds, investmw88win优德中文版t by private equity funds in advertising companies, and exit from investmw88win优德中文版ts.
Recw88win优德中文版t Represw88win优德中文版tative Cases
Investmw88win优德中文版ts, M&A and gw88win优德中文版eral corporate law services for a world rw88win优德中文版owned advertising group in China
w88win优德中文版 represents an advertising group ranked top five in the world and provides legal support in respect to all its investments and M&A projects in China. w88win优德中文版 has also provided general corporate services to many creative, media and PR companies under the group. Our services include the design of transaction structures, due diligence investigations, contract services, compliance investigations, intellectual property rights, investment and financing, tax law advice and dispute resolution.
Business reorganization of a large overseas advertising group in China
w88win优德中文版 assisted a globally renowned advertising group with the management buy-out of its 4A subsidiary in China. w88win优德中文版 designed the transaction structure, drafted and assisted with the negotiation of the transaction documents, provided employment and human resource solutions and advised on the relevant approval registration process.
Responding to a governmw88win优德中文版t investigation
w88win优德中文版 represented a well-known advertising company in respect to an allegation by a government authority regarding the language in a TV commercial. w88win优德中文版 provided legal analysis, designed counter measures and assisted the client to negotiate and communicate with the authority.
The reorganization, private financing and equity incw88win优德中文版tives of a large advertising transaction platform
w88win优德中文版 represented a well-known advertising transaction platform and provided legal support for its domestic and overseas structuring and reorganization, as well as equity A financing, and was fully responsible for the structuring and documentation of its equity incentive plan.
