2023.05.20 ZHU, Weili
The COVID-19 pandemic undoubtedly accelerated the shift from the traditional way of doing business towards a more modern digital economy. The e-commerce surge and further development of other forms of online trade in the wake of this accelerated paradigm shift have also fuelled the growth of the electronic or online 优德88中国官方网站 market, both domestically and globally. Unlike traditional brick-and-mortar business transactions, e-commerce and other forms of online transaction do not require a physical presence and accordingly, electronic or online 优德88中国官方网站 methods have become not just an option, but more a necessary solution for carrying out digital or online business.
“...developments in recent years may have inaugurated a new era of the country’s digital economy, and some believe that China now has the largest digital population in the world.”
With the proliferation of smartphones or tablets, and the rapid digitalisation of more and more aspects of daily life in China, it is reported that developments in recent years may have inaugurated a new era of the country’s digital economy, and some believe that China now has the largest digital population in the world. For the purpose of this article, we will discuss only the regulation in China of online 优德88中国官方网站 companies such as Alipay, which provide alternative 优德88中国官方网站 solutions including open online virtual accounts for customers, transfer of funds between customers’ virtual accounts and traditional bank accounts for the purpose of settling online transactions, and other 优德88中国官方网站 products or functionality as permitted under Chinese law. Issues relating to 优德88中国官方网站 services provided by banks, financial institutions or other types of 优德88中国官方网站 intermediaries will not be addressed here.
Introduction to the 优德88中国官方网站Co
In China, a particular phrase “third-party 优德88中国官方网站 company (第三方支付公司)” is often used in practice, although “优德88中国官方网站 institute (支付机构)” – defined as a non-financial institution acting as an intermediary between payer and payee and providing fund transfer services – is the official name provided under the law (here, we will use the “优德88中国官方网站Co”). It was so named reportedly during the emergence of China’s e-commerce market, when there was a need to appoint an independent third party (or an “escrow agent” in a sense) that was mutually trusted by both consumers and merchants to handle the money arising from online transactions. Such third party receives and processes the 优德88中国官方网站 from sales transacted online according to the distribution waterfall, online platform policies or relevant arrangement agreed among consumers, merchants and the platform.
In the process of providing 优德88中国官方网站 services, the funds of customers are transferred to and maintained in a designated bank account under the name of such 优德88中国官方网站Co. However, according to the law, the customer funds in such bank account still belong to the customer despite being in 优德88中国官方网站Co’s bank account, and 优德88中国官方网站Co’s own funds need to be strictly segregated from these customer funds.
“The third-party 优德88中国官方网站 company was so named during the emergence of China’s e-commerce market, when there was a need to appoint an independent third party that was mutually trusted by both consumers and merchants.”
Under Chinese law, as in many other jurisdictions, the 优德88中国官方网站Co is not a bank or financial institution. Some argue that the 优德88中国官方网站Co acts as a 优德88中国官方网站 technology enabler that creates access to but does not itself provide the financial services of a bank or financial institution, and this makes it easy to confuse it with other 优德88中国官方网站 intermediaries offering a similar service: for example, bank card clearing houses like UnionPay or Visa, and integrated 优德88中国官方网站 companies that integrate and consolidate numerous electronic or online 优德88中国官方网站 methods from different platforms, also known as “fourth-party 优德88中国官方网站 agents”. However, Chinese law distinguishes the 优德88中国官方网站Co from other such intermediaries, and different regulatory requirements are applied.
Regulatory Highlights
The 优德88中国官方网站 business of the 优德88中国官方网站Co is primarily regulated by the People’s Bank of China. A candidate that wishes to engage in the 优德88中国官方网站 business first needs to receive a 优德88中国官方网站 business licence (支付业务许可证) (a “Licence”) from the authority prior to starting any operation or business, and it will remain under the authority’s supervision during the course of business. The 优德88中国官方网站 business is generally defined under the law as “...monetary capital transfer services provided by non-financial institutions as the intermediary between payers and payees”. When applying for such Licence, the candidate needs to select its proposed business from within three key categories of specific 优德88中国官方网站 business, and once approved, the category selected will be shown on the Licence as proof of its authorised scope of 优德88中国官方网站 business. The three categories of business include:
• network 优德88中国官方网站 (including, for example, internet 优德88中国官方网站s, mobile phone 优德88中国官方网站s, etc);
• prepaid card issuance and acceptance; and
• bank card acquiring.
This so-called “three-pillar” scheme is reportedly a regulatory classification based on the three different types of medium for processing 优德88中国官方网站, and accordingly, the candidate needs to meet related criteria or qualification requirements (technical or otherwise) based on the respective features of the three for the purpose of ultimately obtaining approval for the proposed business scope of its choice. The Licence expires after five years, and accordingly, to continue its business a licensed 优德88中国官方网站Co needs to renew the Licence every five years by meeting the relevant renewal requirements.
“The rumour is that in response to the less-than-satisfactory historical performance and various non-compliant activities of licensed 优德88中国官方网站 entities throughout the years, the government has decided to further regulate this vital industry...”
When there is a need for cross-border 优德88中国官方网站 business, in addition to the above basic licence requirement, further filing or registrations with the foreign exchange authority or People’s Bank of China would be needed. The State Administration of Foreign Exchange regulates the cross-border 优德88中国官方网站 business denominated in foreign exchange, and cross-border RMB 优德88中国官方网站s are subject to the jurisdiction of the People’s Bank of China.
Furthermore, a candidate will also need to complete steps at the business registration bureau, telecommunications authority, 优德88中国官方网站 & Clearing Association of China, etc, and comply with anti-money laundering and anti-terrorism financing requirements, as well as data or privacy protection and other compliance requirements. Given that the customer fund processed by the 优德88中国官方网站Co will need to be deposited or transferred to a bank and related transactions need to be processed through the centralised clearing platform, related agreements and clearances need to be made with the bank and also the NetsUnion Clearing Corporation respectively.
Developments and Complications
Although historically there was a time when the Licence was reportedly easy to come by, it appears that now in practice the government has stopped issuing new Licences. The rumour is that in response to the less-than-satisfactory historical performance and various non-compliant activities of licensed 优德88中国官方网站 entities throughout the years, the government has decided to further regulate this vital industry and participants in it by applying such measures as: properly raising the bar for market entry, controlling the size of the market or strengthening the administration of the operation of licensed 优德88中国官方网站 entities and their Licence renewal etc. As a result, many operations in recent years have acquired a Licence from an existing licence holder rather than making a fresh application for a new Licence.
Order No 2
The current regulatory framework as described above is based on the Administrative Measures for the 优德88中国官方网站 Services Provided by Non-financial Institutions (非金融机构支付业务管理办法) ( “Order No 2”), a rule issued in 2010. Although amended in 2020 and although various separate ancillary rules have been issued over the past decade, Order No 2 still sets the tone for China’s regulatory reality for the 优德88中国官方网站 services industry. However, a new draft rule, the Regulations on Non-bank 优德88中国官方网站 Institutions (非银行支付机构征求意见稿) has been issued for consultation, and if it is made effective it will supersede Order No 2 and significantly change the current regulatory landscape of this particular sector.
Some argue that the potential changes are fundamental and that the new order would greatly deviate from its predecessor, and accordingly affect how this sector would be regulated in various respects. For example, the existing “three-pillar” scheme mentioned above would change to a more functional “two-pillar” classification including (1) the operation of stored-value accounts (which would involve opening 优德88中国官方网站 accounts or providing prepaid value), and (2) 优德88中国官方网站 processing services (with no such 优德88中国官方网站 account or prepaid value) and accordingly qualification requirements once tailored to fit the previous “three-pillar” scheme would undergo fundamental change. There are also other potential changes worth mentioning, such as, increased scrutiny of unlicensed 优德88中国官方网站 operations, and the introduction of the antitrust review, etc.
Administrative measure for cross-border 优德88中国官方网站 service
In addition, the regulatory reality in relation to the cross-border 优德88中国官方网站 business is arguably even more complicated than the domestic one. Since it concerns various issues and challenges as a result of connecting both the domestic and global market (eg, the extent of regulatory jurisdiction and the required licence/qualification for foreign participation in China’s market, etc), it has had an ongoing struggle to find balance and harmony between maintaining the right amount of regulatory oversight and preserving the economic vitality and continuous growth of cross-border businesses.
“In the past decade more and more regulations have been made in an attempt to perfect a consolidated administrative system and eliminate any regulatory blind spots in this cross-border area...”
From the early pilot programme to the formally enacted rules at a later stage, in the past decade more and more regulations have been made in an attempt to perfect a consolidated administrative system and eliminate any regulatory blind spots in this cross-border area. For example, every few years a new rule governing the cross-border forex 优德88中国官方网站 business is issued, and the latest draft Administrative Measure for Cross-Border 优德88中国官方网站 Service (跨境支付业务管理办法), potentially creating new paths for foreign participation in this sector, has been circulated for consultation within the 优德88中国官方网站 community. However, the continuous effort to overcome the challenge of legislation that is lagging behind the constantly and rapidly evolving technology and business landscape has undoubtedly been much more than an academic exercise. Numerous issues or difficulties need to be properly dealt with in the process of making new rules and creating regulatory policies, such as:
• there have been debates and discussions about how to best ensure proper regulatory visibility or oversight relating to data or transaction information and fund flow in the cross-border 优德88中国官方网站 business for various purposes, eg, anti-money laundering, anti-terrorism financing, data protection, tax and foreign exchange control; and
• there have also been non-compliance controversies or dilemmas in practice where many licensed 优德88中国官方网站 companies, in the supply of their so-called cross-border “passage service” to non-licence holders, only provide a fund settlement channel but do not maintain client relationships or hold related client information as so required under compliance and risk control requirements.
Foreign Participation and Cross-Border Collaboration
The development of the export market of Chinese products overseas during the past decades and the e-commerce surge arising from this have been the key stimuli to the growth of many foreign 优德88中国官方网站 companies providing efficient and cost-effective 优德88中国官方网站 solutions to Chinese merchants in such trade. However, the practice of foreign 优德88中国官方网站 companies participating in China’s market, either on their own or through establishing Sino-foreign collaboration with the Chinese Licence holder, has been somewhat controversial from a legal and compliance perspective.
“The practice of foreign 优德88中国官方网站 companies participating in China’s market, either on their own or through establishing Sino-foreign collaboration with the Chinese Licence holder, has been somewhat controversial.”
The year 2018 was a watershed in the history of foreign participation in this China 优德88中国官方网站 market or cross-border 优德88中国官方网站 business, and in that year the Announcement on Matters concerning Foreign-Funded 优德88中国官方网站 Institutions (关于外商投资支付机构有关事宜公告的公告) (“Circular No 7”) was issued by the People’s Bank of China, and for the first time the market entry conditions were set out for foreign 优德88中国官方网站 companies to provide domestic and cross-border 优德88中国官方网站 services. In addition to the standard foreign investment requirements, Circular No 7 provides such key qualification requirements for regulatory clearance at the People’s Bank of China as:
• establishing an onshore presence in the form of a foreign-invested enterprise;
• obtaining the Licence;
• the storage, handling/processing and analysis of personal information and financial data needed to be carried out in China; and
• establishing a safe and standardised business system and a disaster recovery system capable of independent completion of the 优德88中国官方网站 business in China.
However, the market reaction to this varies, and some argue that the issuance of this rule could serve as a “double-edged sword” to many of the players in this sector: for example, prior to this, in the absence of such legislation, many have conducted such business without an onshore presence or by using a very cost-effective although arguably controversial approach, without technically being non-compliant or doing anything illegal. However, now these business models may have to be changed, adjusted or ended as Circular No 7 has made the legitimate way for foreign players to provide 优德88中国官方网站 services in China official, which effectively means doing business the other way may no longer be compliant or legal.
“During the application process, key factors, such as the size of the investment, features of product lines or business models, forms of investment or presence would need to be discussed.”
Having said that, getting licensed in accordance with Circular No 7 would still be an effort, particularly considering the fact that the regulator is currently rather reserved and cautious about issuing new Licences even for domestic players carrying out only onshore 优德88中国官方网站 business. Starting from the first case of WorldFirst, each application would likely be reviewed and dealt with by the regulator People’s Bank of China on a case-by-case basis with somewhat different conditions and requirements but in line with the principles set out in Circular No 7. During the application process, key factors, such as the size of the investment, features of product lines or business models, forms of investment or presence, etc, would need to be discussed. Given that most foreign applicants have been focusing their services on the cross-border 优德88中国官方网站 business and historically many of them were more or less participating in China’s market before Circular No 7 was introduced, their previous business model or product line should be cleared with the authority and potential adjustments might be expected.
“In practice, foreign 优德88中国官方网站 companies have been allowed to work on their application for regulatory clearance through their Chinese partners and have not yet been required to establish an onshore presence.”
Further to that, although the above regulatory landscape for foreign participation is still effective at the moment, the landscape is expected to change in the wake of the introduction of the 2021 draft cross-border 优德88中国官方网站 service rule, as mentioned above. One of the noteworthy findings in the reading of the draft rule is that if it is published as it is now, the draft rule will allow foreign 优德88中国官方网站 companies to establish collaboration with domestic Licence holders in China without establishing an onshore presence as required under Circular No 7 for the purpose of providing cross-border 优德88中国官方网站 services, and such foreign applicant may work with its Chinese partner to prepare its application and finalise the related terms and conditions with the regulator. Recent experience suggests that such prediction might likely be true, as in recent cases, despite the fact that the draft rule has not yet come into effect, it appears that, in practice, foreign 优德88中国官方网站 companies have been allowed to work on their application for regulatory clearance through their Chinese partners and have not yet been required to establish an onshore presence for this purpose. This arguably means that, in practice, the regulator may not preclude a potential departure from the precedent established by Circular No 7 and might start to review an application with reference to the updated scheme introduced under the said new draft rule despite its current legislative status.
